6 Ways to Optimize Your Blog Posts for SEO

Kelly Thomas Mango - Tuesday, November 04, 2014
If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts to make them more search engine friendly?
The truth is, many bloggers fail to take advantage of the enormous marketing potential of their blogs. In fact, a recent study by blogger.com shows that although roughly 60% of businesses have blogs, 65% of those blog owners haven’t even updated in the past year! By providing fresh, relevant content and performing basic blog post optimization, you can take advantage of the many benefits blogging offers
Here are six easy search engine optimization (SEO) tips to help get your blog noticed.
  1. Do your research. Keyword research is essential for on page optimization. Chances are you are naturally including keywords without realizing it simply by providing valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Adwords Keyword Tool andsemrush.com both offer great tools that allow you to find keywords related to your topic and even spy on your competition to see what words and phrases they are targeting to bring traffic to their sites.

  2. Utilize keywords throughout your post. Once you have targeted a couple of valuable, relevant keywords, it is important to place them where they will have the most impact for humans and search engine crawlers indexing your content. Try to include them in the following places:
    • Title
    • Headings and subheadings
    • Introductory sentence
    • Concluding paragraph
    • Anchor text (text you hyperlink to other related pages on your site)
    • Title tags and meta descriptions
    A word of caution: Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.
  3. Optimize your images. Whenever you upload a photo to your blog, be sure to include keywords in the file name and fill out the alternate text field with a brief, keyword rich description of the photo.

  4. Reference others with links. When you mention another blogger or article in your blog post, include a link to the information you are referencing. Not only is it good blogging etiquette, but you may also get lucky and receive a link back. Quality links are a valuable commodity for any site looking to rank higher in search engine results pages.

  5. Give readers the opportunity to subscribe to your blog. Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to have instant notification of your latest posts without having to periodically check your site for new content.

  6. Use social media to broaden the reach of your blog posts. As a small business, you may be utilizing Facebook, Twitter, Google+, or other social media sites to create connections with potential and current customers. Why not promote your blog content on these sites for even more web exposure? Free programs like Hootsuite make it easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!
By following these simple SEO tips, you can encourage higher rankings in SERPS, increased web traffic, and higher customer conversion rates.
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The most important steps to make your site friendly to search engines




The most important steps to make your site friendly to search engines and get more visits:

Do not put hidden text on your pages:
  • Some webmasters invented the wrong way to get the most results in the search engines through the development of a long list and range of keywords in the Keywords page, and make it invisible and recolored the same color as the background, but Google is discovering this trick and punish those sites.

Do not put a lot of keywords in every page:
  • Take care of choosing the most select keywords and only 5 words to the effect on the content of the page that will be presented so as not to fool the visitors.

Do not use pages, Doorway:
  • What is the doorway? it is Spamming way as it is a way to strengthen the proportion of search results via a focus on specific search words, and send visitors from one page to another page without their knowledge in other words Spamming. This will cause the punishment of the search engines and may be deleted completely from search results. For further explanation: Doorway Pages

Move away from Cloaking:
  • the way is dependent on making hundreds of keywords in the pages of the site is not visible to guests and addressed to the search spiders through the scripts, and as always this way let you get expelled from the search results!

Do not use automatic submitting to add your sites:
  • you know, of course, many of the programs that you add your site to all search engines the push of a button, do not use this method and then add your site manually in Google and Yahoo and MSN-Bing.
Content:
  • Make sure to provide good content and immovable in conformity with your keyword with the use of H1, H2, and take care of links and alternate text for images.

Exchange Links:
  • Make sure to exchange links with sites, forums, blogs and other directories.

Make sure that the URL in line with the content of your site.
 
Your site title should be between 64 to 66 characters in order to be a friend of either Google on the other hand for Yahoo, it accepts up to 120 characters:

  • Include one of your keywords in the title.
Do not forget the General description of the site (Global Site Meta Description).
 
Write an accurate description of the content reflects the correct site:

  • Description must not exceed 170 characters or 200 characters.

Add the same keyword you added in the title to the description of your site.
 
Tags:
  • Some search engines have become not caring to the keywords tagged in the latter period, but their use is still required in some other search engines:
  • Avoid writing keywords more than once.
  • Add the same word we have added earlier.
  • Put your most important keywords in the foreground.
  • Separate keywords with commas and without spaces.
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Reasons for the decline and the descent of Google PR of your site




A lot of talk about the reasons for the decline Google PR (PageRank) and some became writing subjects to forums of the type "Google hates me" or "My Google PR is Zero" and others, and the fact that Google does not hate anyone and of course, but there are many factors affecting the landing or the rise of Google PR. 

And we will try in this issue addressing the reasons for the descent of Google PR and it is:

Some links -Backlinks- for your website no longer exist or got rearranged:
  • generally BackLinks come to our sites from other sites or directories, whether the exchange of links or reference to a specific page from another site. And the problem that has occurred is to end the agreement between the signatories who they exchange or add links to NoFollow to your link or to punish the same site that gives you The BackLinks from Google and the descent of its order.
Google PR algorithm changes and new standards to assess the sites and Google PR:
  • Just like what happened with Google, Alexa is always trying to develop the proposed algorithm is calculated and how the Page Rank and this affects the results of the classification.
     
Stops the site or server site from working in certain periods or for long:
  • care must be taken on the functioning server on a permanent basis and to make sure to use the conversion 301 redirect when you change pages.

Wrongdoing Google or delete the site from Google search results:
  • You should avoid putting the keywords hidden and to comply with the terms of Google, so your site is not punishable, and therefore deprived of Google PR.
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An important advice for webmasters



Imagine that you were in a balloon landed in the heart of New York City and no one knows you there.Begin your journey by trying to make people know you in this big city and to make new friends.This is the best vision of creating a new site on the Internet,How can we highlight the new site to hundreds of sites that arise every hour and here comes the role of Search Engine Optimization.

At the outset should not wait until the completion of design and programming of your website. If you've bought the domain name, be sure to design your home page index.html, and place where "soon", "Coming soon", wait for us, soon the largest online lessons, a comprehensive site for games, .... Examples are numerous and you have the choice .. Important not to just put the word under construction or looking at Google for a page under construction and ready as they are placed!! Because of this movement preceded you thousands, any visitor will enter the site will be considering entering him again, as he was sure he had visited the site and found him under the accomplishment and will think every time you think about re-visit the site and even after four years that the site is still under completion ..
Page must be designed and attractive feature of the key and put the site under construction or soon with a professional logo for the site and the definition of the services to be provided by site in the future beautifully and exciting:

The first example:
"The site is under construction"

The second example:
"SEO-Science is your way to publicize your website in major search engines and appearing in the first results of search for free ... Stay tuned for the opening of the site with more than 200 lesson in technology to optimize sites for search engines, and many surprises are waiting for you .. If you have any suggestions or queries please contact us at the following address ... "

Have you noticed the difference?
In the first example, the visitor will not return almost
In the second example, you've pulled the visitor to the site content and may put you at your favorite location to be opened .. You also began to target the search engines to your site's content through the development of some keywords and do not delete this page until after the fully completed design and website programming If you must open forum to fill the Forum with some important issues and useful and exclusive before it opens the door for visitors and beware of falling into the trap of the duplicated subjects you will not find any response or the attention of visitors.

We completed the design of a site under construction .. Now, spread your site among your friends and put it in your Messenger Status Message and in twitter and Facebook and your signature in forums and in your car if you own a car and the list goes on.
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How to Improve the relationship of your site with Google Image Search?

What is a Google Image Search?
Is the engine allows the user to search for the desired image.




There are many reasons why your site disappeared from Google Image Search and everyone is asking why not appear in my pictures Google?


Try now to navigate to Google Image Search and type in the search box the name of your site instead of yourwebsite  site:www.yourwebsite.com and look for the number of archived images for your site in Google search engine.


Mostly they will be very few...!!


Does Google hate archiving images in our websites? Is this engine walk without a specific mechanism?



Certainly not ..!!



Now, the question on everyone's mind...


What to do to  get Google Image Search in your side?


Well .. I'll tell you .. Because Google is not seeing the photos as we see it, this engine depends on the specific mechanisms and controls must be available on your pages to know that this page contains pictures.

The mechanisms that are required to apply in your website:

  • The text Alt (alternative image text)
  • Name the file "image name" as  car.jpg
  • The text surrounding the image
  • Title of the page title
  • Content of the page
  • The full link of the image itself

And I will explain these points in detail:


Alt Text 

Alternative image text, which explains why are these the image when you mouse over it and the way of writing its own code as follows:
Code: 


<img src="car.jpg" alt="Car">


Be very clear in explaining the meaning of the picture do not use Connectives and traction and pronouns

Only explain the meaning of the image, such as "image car"



File name or image
 
Do not name the image files such as "pic64.jpg" and "img84.jpg" because it does not indicate any meaning or explanation of the image itself,
Always name the images as its content like a car write it as follows: "car.jpg"



Text surrounding the image
 
I do not think this point needs to details .. But always don't forget, that if you want to write a particular explanation belongs to the image,write it over the image and under it and do not write something does not fit with the title of the same image at all. May affect the meaning of image
As an example ( Cars Images Mobile Phones)


Title of the page title
 
When you have a page full of photos of modern cars try to make the page title bonded to the images, As follows:
(Photos of new Toyota vehicles) and put photos of the new Toyota vehicles and do not write ( New Vehicles ) you should be specific.

Always put yourself in the place of the visitor who search for the picture .. and then type a title you're looking for



Page Content

Manage your photos placed in a single page and simply arrange them,
Do not mix between photos like: Vehicles Photos, and Mobile Phones Photos.


The full link of the image itself
 
What is the difference between these link:
http://domain.com/images/cars
And this link:
http://domain.com/myfolder/files

You get it?

Select the appropriate link to your Pictures folder, place the pictures in a folder named images or pictures, means that you tell the search engine that this folder contains cars images.

As for the other link...It removes the consideration of the search engine for this folder and sometimes the search engine does not understand its meaning at all.

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A final point which is how to tell the search engine that I have pictures this folder or this site that I want you to get them archived or I want you to know that I have pictures I want to get them archived. 

Manner as follows:

To make the search engine archive your photos:

  • Open robots.txt file located in the main site
  • And add this code:
User-agent: Googlebot-Image

# Allow Everything

Allow: / *


By the way .. Google Image Search Engine does not depend on Page Rank of the page than on applying of the previous steps 100%.


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